top of page
Anchor 1

Practice Area - Media Law

Advertisement Law & Regulation

In the complex world of advertising regulations, we are your trusted legal partner. Our dedicated team assists advertising agencies, regulated industries, digital platforms, and businesses in maintaining compliance while pursuing effective advertising strategies.

Offering services from compliance advice to risk management, we help you navigate potential legal pitfalls to secure your company's reputation and success. Explore our page to discover how we ensure your advertising strategies are not just compelling, but compliant. Trust BlackBay Lawyers to be your guide in the realm of advertising law.

Speak to our Advertisement Lawyers

Contact our Advertisement Law team today

  • LinkedIn
  • Instagram

Advertisement Law

BlackBay Lawyers, your trusted guide in navigating the complex landscape of advertising regulations in Australia. We understand that marketing and advertising are crucial components for the success of your business, but they also come with potential legal pitfalls that could impact your company's reputation and bottom line.

Whether you're an advertising agency crafting influential campaigns, a company in a heavily regulated industry, an e-commerce platform engaging in digital marketing, or a business launching a new product, we're here to assist you. Our expert team of advertising lawyers is adept at ensuring your promotional strategies are compliant with the latest regulations, while still being effective and innovative. Our services encompass compliance advice, litigation, regulatory affairs, training, contract drafting and review, and risk management.

Our Solutions

Advertisement Litigation

Advertisement Litigation & Dispute Resolution

The litigation services at BlackBay Lawyers are comprehensive and aggressive. We represent a diverse clientele - from small businesses caught in local disputes to multinational corporations facing complex, multi-jurisdictional cases. Our attorneys are skilled in handling cases of misleading or deceptive advertising, privacy violations, and intellectual property infringements. We adopt a strategic approach, delving into the specifics of each case, understanding our client's business and its stakes, and developing a robust defense or prosecution strategy. Our goal is not just to fight cases, but to win them and protect our client's business interests.


"As a startup in the food space, navigating the intricacies of advertising law was daunting until we started working with BlackBay Lawyers. Their team's expertise and attention to detail have been invaluable. They walked us through the legal landscape, ensuring our marketing efforts remained within the legal boundaries."

Client Quote, Chambers APAC

Regulation We Advise On

Competition and Consumer Act 2010 (Cth)

The Competition and Consumer Act 2010 is a key piece of Australian legislation that prohibits misleading or deceptive conduct, including false or misleading advertising. Administered by the Australian Competition and Consumer Commission (ACCC), BlackBay Lawyers advises on the implications and applications of this Act to ensure our clients' advertising practices are compliant.

BlackBay Lawyers ensures that our clients are fully aware of the stipulations within the Competition and Consumer Act 2010. We provide detailed advice on creating advertising campaigns that do not mislead or deceive, and we guide clients in understanding their obligations and rights under this Act. When needed, we also represent clients in ACCC investigations or enforcement proceedings.

Sidney Cityscape_edited_edited.jpg


Meet The Team 

Our advertisement law team combines decades of experience in the legal industry with countless successful outcomes. Together with our leadership, we have built one of the most renowned teams of regulatory lawyers in Australia. 

Practice Head

Victoria-Jane Otavski

Victoria-Jane is a renowned Australian litigator and has a substantial commercial & regulatory litigation practice. She is the first point of contact for many of Australia's well known, high profile corporations on all commercial litigation cases.


Victoria-Jane has in excess of 15 years experience in commercial and regulatory law and understands the complexities of businesses and the need to balance client interests in achieving vindication and managing reputational concerns. Combining her broad general practice with her specialised practice areas, Victoria-Jane is in a unique position to provide strategic and holistic legal services to clients

If you are in need of an Advertisement Lawyer, contact Victoria-Jane below. 

Advertisement Lawyer

Our Approach

At BlackBay Lawyers, our purpose is to empower our clients to overcome their legal challenges with confidence that not only achieve positive results but also foster growth, innovation, and success


We do this by providing exceptional legal solutions that combine the expertise of the best legal talent with cutting-edge technology. Our team is comprised of specialists in Commercial, Regulatory, Employment, and Defamation Litigation.


We are dedicated to delivering the highest level of service in a holistic manner.

Team of Advertisement Lawyers
Justin Carroll - Defamation Lawyer


Justin Carroll

Isabella Orlic - Defamation Lawyer


Isabella Orlic

Julie Mehrdawi - Defamation Lawyer


Julie Mehrdawi

Yianni van Gelder - Defamation Lawyer


Yianni van Gelder

Claudia McDonnell - Defamation Lawyer

Graduate at Law

Claudia McDonnell

Advertisement Law FAQ

Advertising Laws in Australia

Advertising in Australia is governed by a complex network of laws and regulations. Among these, the Competition and Consumer Act 2010 and the Australian Consumer Law are perhaps the most significant. They prohibit misleading or deceptive conduct, including false or misleading advertising. Another important piece of legislation is the Broadcasting Services Act 1992, which contains provisions about broadcasting, including advertising, on radio and television.

The Food Standards Australia New Zealand sets out standards for what can and can't be included in food labels and advertisements. If an advertisement involves the collection, use, or disclosure of personal information, the Privacy Act 1988 applies.

Beyond these, several industry-specific regulations apply. For example, the Health Practitioner Regulation National Law 2009 sets advertising standards for practitioners. The ABAC Responsible Alcohol Marketing Code governs the marketing of alcoholic beverages. Lastly, the Australian Securities and Investments Commission Act 2001 and the Corporations Act 2001 prohibit misleading and deceptive conduct in relation to financial services.

Navigating these laws can be complex, which is where the expertise of an advertisement lawyer comes in. A lawyer well-versed in advertisement regulations can help businesses understand and comply with these laws, mitigating the risk of potential legal issues.

Our expertise. 
Your call. 

Level 30, 133 Castlereagh St, Sydney, NSW 2000 Australia

Make an enquiry

Seeking expert legal guidance in advertising law? Trust BlackBay Lawyers. Our experienced team provides astute advice and representation, ensuring your advertising complies with all regulations. For positive outcomes in advertisement law, contact BlackBay today and schedule a consultation.

Thanks for submitting!

bottom of page